UX Writing + Marketing Content
Hot Cash
UX writing and all online and in-store marketing copy for Hot Cash, Hot Topic's loyalty-based program that lets customers earn cash back when they shop.
Hot Topic Rewards
UX writing and all online and in-store marketing copy for Hot Topic Rewards, Hot Topic's points-based loyalty program.
Hot Topic Foundation
UX writing and all online and in-store marketing copy (including the mission statement) for the Hot Topic Foundation.
Journalism:
Writing + Features
Icky Boyfriends: Chaotic '90s band is reuniting, SFGate
A profile on one of the most divisive, notorious underground bands in San Francisco's '90s scene: the Icky Boyfriends.
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Budget Rock Showcase: Unwind with the Mummies, SFGate
A profile on legendary underground garage rockers The Mummies, and the mini festival they inspired.
The Searchers, San Francisco Bay Guardian
From Slovenian cults to SF: classic California rock goes pop – and reaches timelessness – on Girls' debut, Album.
Life Advice from the Legendary Bartender at California's Best Biker Bar, Vice
A talk with a Northern California legend: Gina Parle, who has been behind the bar of Warehouse Cafe—the legendary Port Costa biker bar—for 15 years.
Temple of Doom, The Bold Italic
A profile on Shaxul Records, San Francisco's all-metal record shop.
Inside the The Church of John Coltrane, The Bold Italic
A profile on the The Saint John Will-I-Am Coltrane African Orthodox Church, a place where music is religion.
