Resume
Work
Experience
2019 - Present
Senior Marketing Content Manager
Hot Topic, Inc.
Hot Topic and Her Universe sell officially licensed, trend-driven music and pop culture merch.
​
Head of copy for Hot Topic and Her Universe. Manages copy team, and creates and approves product copy and creative copy for digital and
in-store marketing for 650+ locations. Drives brand voice. Shapes storytelling for all large company initiatives and technological implementations.
2015 - 2018
Managing Editor
Everfest/Fest300
Digital platform covering music and cultural festivals across the globe.
​
Assigned, edited and produced daily magazine content covering global festival lifestyle and culture trends. Led content strategy and crafted custom sponsored content for industry partners. Managed global team of freelancers. Achieved 64% year-over-year growth in unique pageviews for Fest300 from 2014-2015. Achieved 60% month-over-month growth in unique pageviews for Everfest from Jan 2017-Feb 2017.
2011 - 2013
Assistant Editor
7x7.com
Publication covering culture and news in the San Francisco Bay Area.
​
Assigned, edited and produced daily lifestyle content. Established editorial strategy. Managed freelancers and interns. Managed all weekend content, resulting in a 12.5% increase in unique pageviews and an 11.7% increase in unique visits year over year. Maintained content syndication partnerships with Yahoo!, SFGate and Huffington Post. Partnered with Ford, Virgin America and Popchips to create engaging campaigns. Led email marketing strategy.
Skills
& Expertise
Brand Messaging, Reporting, Editing, Omnichannel Copywriting, Full-Funnel Campaigns, Team Leadership, Content Strategy, Digital Marketing, Email Marketing, UX Writing, Journalism, Creative Writing, Press Releases, Web Content, SEM, SEO, AP Style, Digital Media, News Writing, Style Guide Creation, Newsletters, Feature Articles, Fact Checking, AI Tools, Workfront, Google Suite, Adobe
Education
2006 - 2009
San Francisco State University | BA Journalism
History of Journalism, Ethics in Journalism, Mass Communication Law, News Writing, Reporting, Investigative Reporting, Editing, Visual Storytelling, Cultural Diversity in the News, Digital News Gathering, Publication Lab
2004 - 2006